Handsome Coffee

I was assigned a brief for a coffee shop named Handsome Coffee. The target demographic were people between the ages of 25-40, who were environmentally conscience professionals, with a tone of earthy, mellow, and rustic.

I immediately thought of the outdoor community, what they care about and what draws their attention. I wanted to gear my designs towards people who live the ‘dirtbag’ lifestyle full-time, on the weekends, or just appreciate those who do.